Topic: How much to get paid

I was reading the LLG ebook one thing not quiet sure when establishing how much we have to get paid we have to ask
value of a lifetime customer to the business worth OR
how much it cost to acquire a new customer?

they might say does not cost much to acquire a new customer,our sales are through referral.at the mean time value can be much higher during the years.no?

Re: How much to get paid

Their values is really just a rough guide for your pricing.  You need to price the leads at what you can buy the traffic for and allow for your profit margin on top of that.  If you get the client thinking in terms of lifetime customer value, they might be willing to pay more per lead though.

Re: How much to get paid

thanks Chad.